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The idea of manliness has grown indelibly associated with the idea of being cool. We’d be wiser to shift the masculine ideal towards a new idea: warmth. If you like our films, take a look at our shop (we ship worldwide): goo.gl/qyjS5unJoin our mailing list: bit.ly/2e0TQNJ nOr visit us in person at our London HQ goo.gl/2856fZnnnFURTHER READINGnn“For approximately 80 years, the notion of what a man should be like has been heavily influenced by the idea of ‘cool’. The cool man doesn’t try too hard, you don’t see them floundering about in a panic – but they succeed anyway. They are physically confident, they can scale a mountain or saunter down a deserted street in the middle of the night; if they have to kill someone they will do it neatly with minimal fuss; they don’t worry, they are self-contained and sure of themselves; their trousers are always a perfect fit; they express themselves briefly – but their words are always to the point; they’re not meek in the face of authority; but they don’t crave power themselves: they are independent...”nnYou can read more on this and other subjects on our blog, here: goo.gl/lwEWL7nnnMORE SCHOOL OF LIFEnnOur website has classes, articles and products to help you think and grow: goo.gl/pWzs6xnnWatch more films on SELF in our playlist: nbit.ly/TSOLselfnnYou can submit translations and transcripts on all of our videos here: www.youtube.com/timedtext_cs_panel?c=UC7IcJI8PUf5Z3zKxnZvTBog&tab=2 nFind out how more here: support.google.com/youtube/answer/6054623?hl=en-GB nnnSOCIAL MEDIAnnFeel free to follow us at the links below:nnFacebook: www.facebook.com/theschooloflifelondon/ nTwitter: twitter.com/TheSchoolOfLife nInstagram: www.instagram.com/theschooloflifelondon/ nnnCREDITSnnProduced in collaboration with:nnPeter Cairesnwww.twitter.com/peterlikesthisnhttp://www.petercaires.com #TheSchoolOfLife