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Shout out to Alex Guy (@galexuy) for the editing work on this video! Follow me on Instagram: bit.ly/2sj7LsqnJoin Photography Gear Chat FB Group: bit.ly/2qB3de5nMy Gear Bag: amzn.to/2qsnVeXnnIn this video I break down the 4 ways to consider how your lighting will visually communicate in an image. While simply balancing flash with ambient can lead to a pleasing photograph, independently thinking about the direction, intensity, quality, and color of your lighting will help you realize the purpose of your images in a more refined manner. I strongly suggest the next time you put a light stand up, you consider each of these 4 things separately before you ever fire a test photo.nnI will follow this video up with advanced lessons on each of the aspects of light to explore more ways we can control the look and feel of a photo. If you have any questions about the 4 ways we see light please leave them in the comments so I can answer them in the future videos.nnWe are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.